Lost in the inbox
Important dates, promises, and requests get buried in email threads.
Invite-only beta
Never lose track of what needs to happen next.
FollowThrough turns important business emails into organized tasks, deadlines, and follow-ups, so you can keep projects moving without constantly digging through your inbox.
Works with Gmail and Google Workspace. Outlook and Microsoft 365 coming soon.
Built for business owners who have too much to keep track of.
See it as a
Sample dashboard for a contractor: the job “Maple Street kitchen remodel” with 7 open tasks, including Send revised quote for the island, Confirm countertop delivery window, Electrical rough-in inspection, Tile supplier to confirm lead time.
Sample data for illustration.
The problem
Your inbox wasn't built to manage your business.
Commitments get buried in long email threads. Deadlines are easy to overlook. Projects stall while you wait on approvals, updates, and replies, and the only record of who owes what is somewhere in your inbox.
Follow-ups fall through
You forget who owes you an answer or when you need to check in again.
Projects lose momentum
Without a clear overview, it's difficult to know what is overdue, waiting, or ready for the next step.
How it works
From a busy inbox to a clear next step.
Step 1 of 3: Capture the important details
Features
Less chasing. More moving forward.
Everything below is available in the beta today. Automatic email connection currently supports Gmail and Google Workspace.
A clearer view of every project
See the tasks, important dates, and outstanding work associated with each project.
Office fit-out8 of 12 done
Know what needs attention
Overdue tasks and upcoming deadlines are pulled to the top, so the urgent things are the first things you see.
2 overdue3 due this week
Catch the things that get missed
Outstanding approvals, promised updates, and replies you owe are surfaced instead of disappearing into an inbox.
Approval pendingReply owedFollow-up
Keep the context close
Every task found in an email keeps the exact line it came from, plus the sender and subject, one click away.
“Can you confirm the delivery window before Thursday?”
Start your day with a plan
Your overview opens on what deserves attention first: what's overdue, what's waiting on you, and what's coming up.
Today · 1 overdue · 2 approvals · 3 due soon
Speaks your business's language
Pick your business type and FollowThrough uses your words: Jobs and Customers for a contractor, Matters and Clients for a law firm, Projects and Clients for a designer.
JobsMattersCampaignsEngagementsProjects
Gmail and Google Workspace
Available nowConnect once and new business email is read automatically. Review the drafted reply and send it from your own address, in the same thread. Newsletters and notifications are filtered out before anything is read.
Outlook, Microsoft 365 and more
Coming soonSupport for Outlook, Microsoft 365 and other email providers is on the way. In the meantime, you can paste in an email from any provider and FollowThrough will organize it the same way.
Your business has enough moving parts. Keeping track shouldn't be another one.
FollowThrough is designed to give business owners a clearer picture of their commitments, deadlines, and outstanding work, without requiring them to constantly search through email conversations.
- Spend less time searching for information.
- Reduce missed follow-ups and forgotten commitments.
- Know what needs your attention next.
Invite-only beta
Help shape the way you manage your work.
FollowThrough is currently in invite-only beta. We're working to make it easier for business owners to keep projects organized and stay on top of important follow-ups. Request access to learn more and explore early access opportunities.
FAQ
Questions, answered.
What is FollowThrough?
FollowThrough helps business owners organize important work from business correspondence into actionable tasks, deadlines, and follow-ups.
Who is FollowThrough for?
It is being developed for business owners, independent professionals, agencies, consultants, and other teams that coordinate projects and commitments through email, from contractors and law firms to designers and agencies. It adapts its wording to your type of business.
Is FollowThrough available to everyone?
FollowThrough is currently in invite-only beta. Interested users can request access.
Which email providers does FollowThrough work with?
FollowThrough currently connects to Gmail and Google Workspace, including business addresses on your own domain that are hosted by Google. Once connected, new business email is read automatically, and you can send replies from your own address after reviewing them. Support for Outlook, Microsoft 365, and other providers is coming soon. In the meantime, you can paste in an email from any provider, and FollowThrough will organize it in exactly the same way.
Can FollowThrough change or delete my email?
No. FollowThrough asks only for permission to read email and to send the replies you approve. It can't delete, archive, or label anything in your mailbox, and nothing is ever sent without you reviewing it first. You can disconnect at any time.
Is FollowThrough free?
Beta users get free early access. Pricing for paid plans is still being decided, and the first 100 users will get 50% off for life when paid plans launch.